2016 World Cancer Congress - Global Village highlights


The Global Village hosted 57 organisations who animated the Congress exhibition area with creative and meaningful activities which stimulated the exchange of best practice amongst delegates and the collaborative spirit that prevailed throughout the three Congress days.


FEMAMA, the largest cancer coalition of patients groups in Brazil, showcased their work and efforts to raise awareness on breast cancer prevention and early detection amongst women in Brazil: visitors to the FEMAMA stand were encouraged to create and assemble their own key ring as a symbol and reminder of breast health. The first crystal ball represents mammography and self examination, the second ball refers to diagnostic and the last one to treatment. The last component of the key ring is a heart shaped pink ribbon, sign of hope.


UNICANCER unite major cancer centres and institutes across France. As part of their booth activities, participants were asked to answer the question “What should cancer care look like in 5, 10, 20 years?” An artist would then create in real time a visual artwork based on their answers and views.


Salsa classes took place every afternoon, transforming part of the Global Village into a giant dance floor. A great moment of stepping, turning and whooping for Congress participants!  ​

Back to the future with the Norwegian Cancer Society which promoted the use of new technologies that would ease the interactions between patients and the outside world – for example: interactive robotic companions that enable young cancer patients to follow classes in real time whilst at home.

Varian provided an insight of their training programme aimed at radiation therapists, radiographers, therapists and physicists. Wearing sophisticated 3D glasses, visitors experienced a life-sized, virtual simulation of the radiation treatment planning.


As the Hosts of the 2018 World Cancer Congress, the Cancer Society of Malaysia invited visitors to become familiar with batik, using wax and dye to paint the country’s national flower - the hibiscus - as a foretaste of the Malaysian hospitality and tradition.

The French Federation of Tennis shined some light on their initiative “Tennis, Sport and Well Being”. The long term objective is to establish adapted tennis programmes in many tennis clubs in France, and enable patients to have a physical activity and a greater social life during the treatment phase. Playing tennis on a regular basis tends to reduce the fatigue related to the treatment and to decrease the risk of recurrence.