Changing Cancer Care: Astellas Oncology C3 Prize

C3 Prize pitches at the 2018 WCC

Date: 3rd October 2018 | Time: 15:20 - 16:50 | Venue: Conference Hall 3 – Three finalists were named for the Astellas Oncology C3 Prize in the challenge’s third year to pitch their ideas in hopes of winning the Grand Prize grant of $50,000 USD

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The panel of judges(click to zoom)

Now in its third year, the Astellas Oncology C3 Prize is a global challenge designed to acknowledge and support non-treatment innovations to improve the cancer care experience for patients, caregivers and their loved ones. This year, there was special focus on solutions for cancer care in low- and middle-income countries which bear majority of the global cancer-related burden.

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Olga Romanova is pitching a wearable device designed to aid temperature monitoring at specific time intervals. The product was designed to aid in early detection of neutropenic sepsis in paediatric cancer patients. By detecting the skin temperature, the device alerts surrounding adults about the severity of the condition via an LED light and a sound alarm. This device is created to be simple, user-friendly and accessible so that anyone with or without basic medical literacy will be able to understand when the patient needs urgent care.

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An updated microscope is the product of Alexander Borowsky and his team. This microscope is expected to change a hundred-year old method of cancer diagnosis and make it better, faster and cheaper. This innovation provides digital diagnostic-quality images directly and quickly from fresh-cut tissue without the need to prepare these slices on glass slides. The MUSE instrument allows tissue-based diagnoses to be obtained from anywhere and connects populations that may not have access to a pathologist to experts in the field.

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To address common barriers and myths regarding breast cancer in Nigeria, Ebele Mbanugo developed a timely, culturally-relevant, entertaining digital audio series. The digital audio series utilises local actors and actress, creates episodes address challenges and questions patients, caregivers and the community may have along their cancer journey. This approach humanises the cancer experience so that the community understands what it means to fight breast cancer in West Africa.

Article contributed by Putri Jasmine Filza Firdaus