about The Cinema
Communicating effectively and purposefully is a key component of the global fight against cancer. The Cinema gives the opportunity to exchange and inspire using successful films with experts from all over the world. This new exciting part of the programme will include the screening of :
Films or animations, with an attempt to change people's perception on a given topic in cancer control, or with the aim to inform and shed light on a specific aspect of cancer control. Films often aim at inspiring and sharing an experience with the audience. For example, it could show the impact of living with cancer, on patients and their relatives, or touching upon the human resilience against cancer, etc.
- Campaign video clips, that help raise awareness and pave the way to action. For instance, clips created to educate the public with successful prevention messages, fundraising purposes, early detection, etc.
The call for submissions closed on the 31st October 2019, with over 150 submissions received. Thank you to all of the health organisations and filmmakers that have shared their film, documentary, advert or campaign video that has made an impact with us.
Selected videos will be broadcasted in five themed sessions:
Portraits of resilience
An inspiring selection of films that explore the physical and psychological impact of cancer. Through the stories of patients, cancer survivors and their loved ones, the films provide an intimate and personal insight into how they have been able to achieve, maintain or restore their sense of self through sport and music.
Telling her story
A selection of powerful films that underline the importance of the female narrative in cancer. These personal stories honour mothers, daughters, and partners as they navigate the environmental and societal challenges in making decisions about their health, the emotional impact of receiving a diagnosis, their treatment experience and journey to recovery.
Know your audience, adapt your message
Take a journey around the world through this selection of films which tell the diverse experiences of cancer with cultural awareness, relevance and sensitivity. Highlighting different cultures and ethnicity, gender and age groups, these films will be complemented by an expert panel discussion on the importance of defining and understanding your target audience to ensure the effectiveness and relevance of your message.
In their shoes: Navigating the patient’s journey
An eclectic selection of films shining a spotlight on the psychological, mental and emotional impact of cancer through the patient’s perspective. Whether aiming to raise awareness, to change minds, improve care pathways or to purely inform patients, the filmmakers take a wholly original approach - either allowing audiences to step into the shoes of patients or empowering patients themselves to navigate their own journey with greater clarity.
Access to care in times of peace and conflict
Tackling the broad issues of access to care and equity in cancer, this selection of films and documentaries bring to the fore the different barriers encountered in accessing appropriate healthcare around the world, including in areas where political unrest and conflict undermines needs, rights and equity in healthcare.
Along with the selected screenings, the Cinema will allow space for interactive discussions. Further details will be revealed soon, stay tuned.
If you have any questions in regards to the Cinema, please contact Mrs Céline Francina at email@example.com